Customers are finicky creatures which is why it can be difficult to know just how to get new customers through your doors and, more importantly, how to retain them. So we’ve put together below tips to make your customers feel welcome and want to come back. So without further ado, let’s dive in and take a look:
Getting customers through your doors is all about getting the design of your cafe right. We’re not just talking colour scheme and layout but about other various other key elements which play a vital role.
Remember your cafe interior isn’t about creating something that’s personal to you. Instead keep things simple by keeping clutter to a minimum and limit decorations and knick knacks to things that add value. Your design doesn’t have to mean minimalism but you do need to consider every item carefully before installing it.
Who doesn’t love the smell of coffee brewing and freshly baked bread and pastries. We know we do! So rather than overpowering those delicious smells with fancy perfume sprays and air fresheners keep those pungent smells coming to your customers.
It used to be that cafe chairs of old were designed so that customers would drink up and leave as quickly as possible. Today’s clientele demand nice looking comfortable furniture and like to have a choice too for however long they’re staying. If they’re on their own they may prefer a comfy chair hidden away in a small corner but make sure there is something such as a wall or book shelf to give the seat structure on one side. Make sure you have practical upright chairs too, for those looking to work. Couches are great for relaxing and reading the papers with a cup of coffee on a table by the side, but if they’re too soft and comfortable your customers might end up falling asleep.